{"product_id":"softlay-foldable-play-mat","title":"Kiddobo™ Softlay Foldable Play Mat","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow many hours a day does your baby spend on a hard floor?\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cvideo style=\"display: block; margin: left; max-width: 480px;\" playsinline=\"\" loop=\"loop\" muted=\"\" autoplay=\"autoplay\" height=\"360\" width=\"360\"\u003e\u003csource type=\"video\/mp4\" src=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/f86e1a558b494fc4b1009c61258c185c.mp4\"\u003e\u003c\/video\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTiles and floorboards are unforgiving, and everything down there happens on them. Tummy time, first crawls, the first wobbly steps and every landing after. So you drag a doona down, and within ten minutes it's bunched up and become its own hazard. And the mats actually built for the job are mostly primary-coloured foam squares that turn your living room into a childcare centre.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe problem was never the floor time. It's that nothing soft was ever designed to live in a room you like. That's exactly why we created the \u003cstrong\u003eKiddobo™ Softlay Foldable Play Mat\u003c\/strong\u003e. 3cm of high-density memory foam under a soft coral velvet top, in neutral grey that reads as a rug rather than play equipment.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cbr\u003e\u003cvideo style=\"display: block; margin: left; max-width: 480px;\" playsinline=\"\" loop=\"loop\" muted=\"\" autoplay=\"autoplay\" height=\"360\" width=\"360\"\u003e\u003csource type=\"video\/mp4\" src=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/157bff342ecd4c3198bef4ecadd2d8c8.mp4\"\u003e\u003c\/video\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e🤸 \u003cstrong\u003eSoftens every landing\u003c\/strong\u003e - takes the sting out of falls on hard floors\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e👶 \u003cstrong\u003eSuits every stage\u003c\/strong\u003e - works from tummy time through to floor games\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e🦵 \u003cstrong\u003eLooks after you\u003c\/strong\u003e - saves your knees and back during floor play\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e🎨 \u003cstrong\u003eSuits your room\u003c\/strong\u003e - looks like a rug rather than coloured foam squares\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cvideo style=\"display: block; margin: left; max-width: 480px;\" playsinline=\"\" loop=\"loop\" muted=\"\" autoplay=\"autoplay\" height=\"360\" width=\"360\"\u003e\u003csource type=\"video\/mp4\" src=\"https:\/\/cdn.shopify.com\/videos\/c\/o\/v\/1b152a501d20496baae7607a31b4787e.mp4\"\u003e\u003c\/video\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGet the \u003cstrong\u003eKiddobo™ Softlay Foldable Play Mat\u003c\/strong\u003e today for\u003cstrong\u003e 50% off \u003c\/strong\u003eand make the floor somewhere they can properly play. Every order is backed by our\u003cstrong\u003e 30-day money-back guarantee\u003c\/strong\u003e so there's nothing to lose!\u003c\/p\u003e","brand":"Kiddobo","offers":[{"title":"Default Title","offer_id":53755785019686,"sku":"KD - SFPT","price":149.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1024\/4626\/8710\/files\/1_bb4535be-f5bd-4c60-865f-0a902df58abd.png?v=1787669417","url":"https:\/\/kiddobo.com.au\/products\/softlay-foldable-play-mat","provider":"Kiddobo","version":"1.0","type":"link"}